How to recover lost google analytics

Sometimes we have google analytics codes set up by a client. Years later things have changed a few times and nobody has access to this anymore. What to do?

Google makes it hard to find. But I've had success using this contact form:

https://support.google.com/adwords/contact/changelogin_ga

You need an adwords account number to use this, which is easy enough, just create an adwords account.

There is also this form, but this requires uploading files and proving ownership, so the adwords one is easier:

https://support.google.com/analytics/contact/adminleft_ga